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1

Understanding brand performance measures: using Dirichlet benchmarks

Andrew S.C. Ehrenberg, Mark D. Uncles, Gerald J. Goodhardt

Journal:

Journal of Business Research

Année:

2004

Langue:

english

Fichier:

PDF, 246 KB

english, 2004

2

Evidence concerning the importance of perceived brand differentiation

Jenni Romaniuk, Byron Sharp, Andrew Ehrenberg

Journal:

Australasian Marketing Journal (AMJ)

Année:

2007

Langue:

english

Fichier:

PDF, 375 KB

english, 2007

3

Brand Advertising As Creative Publicity

Ehrenberg, Andrew, Barnard, Neil, Kennedy, Rachel, Bloom, Helen

Journal:

Journal of Advertising Research

Année:

2002

Langue:

english

Fichier:

PDF, 145 KB

english, 2002

4

Consistent Consumer Responses To Price Changes

John Scriven, Andrew Ehrenberg

Journal:

Australasian Marketing Journal (AMJ)

Année:

2004

Langue:

english

Fichier:

PDF, 294 KB

english, 2004

5

Double Jeopardy Revisited

Andrew S. C. Ehrenberg, Gerald J. Goodhardt and T. Patrick Barwise

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 411 KB

english, 1990

6

Robust Measures of Consumer Brand Beliefs

Neil R. Barnard and Andrew S. C. Ehrenberg

Journal:

Journal of Marketing Research

Année:

1990

Langue:

english

Fichier:

PDF, 1.36 MB

english, 1990

7

Repetitive Advertising and the Consumer

Ehrenberg, Andrew S. C.

Journal:

Journal of Advertising Research

Année:

2000

Langue:

english

Fichier:

PDF, 760 KB

english, 2000

8

Decision models or descriptive models?

Andrew S.C. Ehrenberg, Neil R. Barnard, Byron Sharp

Journal:

International Journal of Research in Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 119 KB

english, 2000

9

New Brands: Near-Instant Loyalty

Ehrenberg, Andrew, Goodhardt, Gerald

Journal:

Journal of Marketing Management

Année:

2000

Langue:

english

Fichier:

PDF, 681 KB

english, 2000

10

Patterns of Buyer Behavior: Regularities, Models, and Extensions

Uncles, Mark, Ehrenberg, Andrew, Hammond, Kathy

Journal:

Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 1.00 MB

english, 1995

11

Hydrogen, deuterium, and tritium isotope exchange experiments in JET

L.D. Horton, P. Andrew, G. Bracco, S. Conroy, S. Corti, J. Ehrenberg, D.H.J. Goodall, O.N. Jarvis, P. Lomas, M. Loughlin, A.T. Peacock, G. Saibene, G. Sadler, R. Sartori, M.F. Stamp, P.R. Thomas, P. v

Journal:

Journal of Nuclear Materials

Année:

1992

Langue:

english

Fichier:

PDF, 358 KB

english, 1992

12

Reply to commentary on “Understanding brand performance measures: using Dirichlet benchmarks”

Mark D. Uncles, Andrew S.C. Ehrenberg, Gerald J. Goodhardt

Journal:

Journal of Business Research

Année:

2004

Langue:

english

Fichier:

PDF, 63 KB

english, 2004

13

Competing retailers generally have the same sorts of shoppers

Kennedy, Rachel, Ehrenberg, Andrew S.C.

Journal:

Journal of Marketing Communications

Année:

2001

Langue:

english

Fichier:

PDF, 145 KB

english, 2001

14

Loyalty to Product Variants – A Pilot

Singh, Jaywant, Ehrenberg, Andrew, Goodhardt, Gerald

Journal:

Journal of Customer Behaviour

Année:

2004

Langue:

english

Fichier:

PDF, 168 KB

english, 2004

15

Competitive brand‐choice and store‐choice among Japanese consumers

Ah Keng, Kau, Uncles, Mark, Ehrenberg, Andrew, Barnard, Neil

Journal:

Journal of Product & Brand Management

Année:

1998

Langue:

english

Fichier:

PDF, 217 KB

english, 1998

16

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Patterns of Buyer Behavior: Regularities, Models, and Extensions

Mark Uncles, Andrew Ehrenberg and Kathy Hammond

Journal:

Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 359 KB

english, 1995

17

Double Jeopardy Revisited

Ehrenberg, Andrew S. C., Goodhardt, Gerald J., Barwise, T. Patrick

Journal:

Journal of Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 1.31 MB

english, 1990

18

Robust Measures of Consumer Brand Beliefs

Barnard, Neil R., Ehrenberg, Andrew S. C.

Journal:

Journal of Marketing Research

Année:

1990

Langue:

english

Fichier:

PDF, 996 KB

english, 1990

19

The tritium cleanup experiment in JET

P. Andrew, C.J. Caldwell-Nichols, J.P. Coad, K.J. Dietz, J. Ehrenberg, D.H.J. Goodall, J. Hemmerich, L. Horton, J. How, R. Lasser, P. Lomas, M. Loughlin, G.M. McCracken, A. Peacock, G. Saibene, R. Sar

Journal:

Journal of Nuclear Materials

Année:

1992

Langue:

english

Fichier:

PDF, 462 KB

english, 1992

20

Release of tritium from the JET vacuum vessel after high power discharges

D.H.J. Goodall, P. Andrew, J. Ehrenberg, G.M. McCracken, A.T. Peacock, G. Saibene, R. Sartori, P. van Belle

Journal:

Journal of Nuclear Materials

Année:

1992

Langue:

english

Fichier:

PDF, 427 KB

english, 1992

21

Material related aspects of density control in JET plasma discharges

J. Ehrenberg, P. Andrew, L. Horton, G. Janeschitz, L. de Kock, V. Philipps

Journal:

Journal of Nuclear Materials

Année:

1992

Langue:

english

Fichier:

PDF, 423 KB

english, 1992

22

New brands: Near-instant loyalty

Ehrenberg, Andrew, Goodhardt, Gerald

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 153 KB

english, 2001

23

Duke Special Issue || A Research Agenda for Making Scanner Data More Useful to Managers

Scott Neslin, Greg Allenby, Andrew Ehrenberg, Steve Hoch, Gilles Laurent, Robert Leone, John Little, Leonard Lodish, Robert Shoemaker and Dick Wittink

Journal:

Marketing Letters

Année:

1994

Langue:

english

Fichier:

PDF, 1.29 MB

english, 1994

24

Persuasion: tacit suggestion versus full-frontal advocacy

Ehrenberg, Andrew

Journal:

International Journal of Advertising

Année:

2000

Langue:

english

Fichier:

PDF, 340 KB

english, 2000

25

The Emperor's old clothes: a rejoinder

Ehrenberg, Andrew

Journal:

International Journal of Advertising

Année:

1999

Langue:

english

Fichier:

PDF, 299 KB

english, 1999

26

Robust Measures of Consumer Brand Beliefs

Barnard, Neil R., Ehrenberg, Andrew S. C.

Journal:

Journal of Marketing Research

Année:

1990

Fichier:

PDF, 996 KB

1990

27

The effect of divertor geometry on divertor and core plasma performance in JET

L.D. Horton, G.F. Matthews, P. Andrew, A. Chankin, S. Clement, G. Conway, S. Davies, J. Ehrenberg, G. Fishpool, H.-Y. Guo, P.J. Harbour, L.C. Ingesson, H.J. Jäckel, J. Lingertat, C.G. Lowry, C.F. Magg

Journal:

Journal of Nuclear Materials

Année:

1999

Langue:

english

Fichier:

PDF, 379 KB

english, 1999

28

Tritium recycling and retention in JET

Journal:

Journal of Nuclear Materials

Année:

1999

Langue:

english

Fichier:

PDF, 128 KB

english, 1999

29

Trace tritium and the H-mode density limit

G.F. Matthews, K.-D. Zastrow, P. Andrew, B. Balet, N.P. Basse, J. Ehrenberg, S.K. Erents, H. Guo, N. Jarvis, M. Loughlin, F. Marcus, R. Monk, M. O'Mullane, L. Lauro-Taroni, G. Sadler, G. Saibene, R. S

Journal:

Journal of Nuclear Materials

Année:

1999

Langue:

english

Fichier:

PDF, 171 KB

english, 1999

30

Tritium retention and clean-up in JET

P Andrew, P.D Brennan, J.P Coad, J Ehrenberg , M Gadeberg, A Gibson, D.L Hillis, J How , O.N Jarvis, H Jensen , R Lässer , F Marcus , R Monk , P Morgan, J Orchard, A Peacock , M Pick, A Rossi, P Schil

Journal:

Fusion Engineering and Design

Année:

1999

Langue:

english

Fichier:

PDF, 261 KB

english, 1999

31

Diagnostic experience during deuterium–tritium experiments in JET, techniques and measurements

A.C. Maas, P. Andrew, P. Coad, A. Edwards, J. Ehrenberg, A. Gibson, K. Günther, P. Harbour, M.G. von Hellermann, D. Hillis, A. Howman, O.N. Jarvis, J.F. Jünger, R.W.T. König, J. Lingertat, M.J. Loughl

Journal:

Fusion Engineering and Design

Année:

1999

Langue:

english

Fichier:

PDF, 427 KB

english, 1999

32

Safety of computer control systems: challenges and results in software development

Janusz Zalewski, Wolfgang Ehrenberger, Francesca Saglietti, Janusz Górski, Andrew Kornecki

Journal:

Annual Reviews in Control

Année:

2003

Langue:

english

Fichier:

PDF, 566 KB

english, 2003

33

A research agenda for making scanner data more useful to managers

Scott Neslin, Greg Allenby, Andrew Ehrenberg, Steve Hoch, Gilles Laurent, Robert Leone, John Little, Leonard Lodish, Robert Shoemaker, Dick Wittink

Journal:

Marketing Letters

Année:

1994

Langue:

english

Fichier:

PDF, 1.06 MB

english, 1994

34

Prolonged neurophysiologic effects of levetiracetam after oral administration in humans

Charles M. Epstein, Lhys Girard-Siqueira, Joshua Andrew Ehrenberg

Journal:

Année:

2008

Langue:

english

Fichier:

PDF, 186 KB

english, 2008

35

Even the social sciences have laws

Ehrenberg, Andrew

Journal:

Année:

1993

Fichier:

PDF, 145 KB

1993

36

Acute dietary nitrate supplementation improves dry static apnea performance

Harald K. Engan, Andrew M. Jones, Fanny Ehrenberg, Erika Schagatay

Journal:

Respiratory Physiology & Neurobiology

Année:

2012

Langue:

english

Fichier:

PDF, 526 KB

english, 2012

37

Industrial buying behavior: Aviation fuel contracts

Mark D. Uncles, Andrew S.C. Ehrenberg

Journal:

International Journal of Research in Marketing

Année:

1990

Langue:

english

Fichier:

PDF, 1.49 MB

english, 1990

38

The Impact of Aminoglycosides on the Dynamics of Translation Elongation

Tsai, Albert, Uemura, Sotaro, Johansson, Magnus, Puglisi, Elisabetta Viani, Marshall, R. Andrew, Aitken, Colin Echeverría, Korlach, Jonas, Ehrenberg, Måns, Puglisi, Joseph D.

Journal:

Année:

2013

Langue:

english

Fichier:

PDF, 2.10 MB

english, 2013

39

HLA class I, KIR, and genome-wide SNP diversity in the RV144 Thai phase 3 HIV vaccine clinical trial

Prentice, Heather A., Ehrenberg, Philip K., Baldwin, Karen M., Geretz, Aviva, Andrews, Charla, Nitayaphan, Sorachai, Rerks-Ngarm, Supachai, Kaewkungwal, Jaranit, Pitisuttithum, Punnee, O’Connell, Robe

Journal:

Année:

2014

Langue:

english

Fichier:

PDF, 944 KB

english, 2014

40

The Liking and Viewing of Regular TV Series

T. Patrick Barwise and Andrew S. C. Ehrenberg

Journal:

Journal of Consumer Research

Année:

1987

Langue:

english

Fichier:

PDF, 348 KB

english, 1987

41

Local coordination of Fe3+ in Li[Co0.98Fe0.02]O2 as cathode material for lithium ion batteries—multi-frequency EPR and Monte-Carlo Newman-superposition model analysis

Jakes, Peter, Erdem, Emre, Ozarowski, Andrew, Tol, Johan van, Buckan, Ronny, Mikhailova, Daria, Ehrenberg, Helmut, Eichel, Rüdiger-A.

Journal:

Physical Chemistry Chemical Physics

Année:

2011

Langue:

english

Fichier:

PDF, 2.98 MB

english, 2011

42

Investigation of tritium pathways in the Joint European Torus (JET) tokamak

Hillis, D. L., Hogan, J. T., Andrew, P., Coad, J. P., Ehrenberg, J. K., Groth, M., Houlberg, W. A., von Hellermann, M., Horton, L. D., Matthews, G. F., Monk, R. D., Morgan, P. D., Stamp, M. F., Zastro

Journal:

Physics of Plasmas

Année:

1999

Langue:

english

Fichier:

PDF, 725 KB

english, 1999

43

Books of the Month

Culbert, David Holbrook, Shapiro, Andrew O., Goodhardt, G.J., Ehrenberg, A.S.C., Collin, M.A.

Journal:

Communication Booknotes

Année:

1976

Langue:

english

Fichier:

PDF, 2.38 MB

english, 1976

44

Protecting Minorities in Large Binary Elections: A Test of Storable Votes Using Field Data

Casella, Alessandra, Ehrenberg, Shuky, Gelman, Andrew, Shen, Jie

Journal:

The B E Journal of Economic Analysis & Policy

Année:

2010

Langue:

english

Fichier:

PDF, 613 KB

english, 2010

45

Studies in JET divertors of varied geometry. I: Non-seeded plasma operation

Horton, L.D, Vlases, G.C, Andrew, P, Bhatnagar, V.P, Chankin, A.V, Clement, S, Conway, G.D, Davies, S.J, Haas, J.C.M. de, Ehrenberg, J.K, Fishpool, G.M, Gauthier, E, Guo, H.Y, Harbour, P.J, Ingesson,

Journal:

Année:

1999

Langue:

english

Fichier:

PDF, 875 KB

english, 1999

46

Experiments on the release of tritium from the first wall of JET

Andrew, P, Coad, J.P, Ehrenberg, J, Goodall, D.H.J, Horton, L.D, Jarvis, O.N, Lomas, P.J, Loughlin, M.J, McCracken, G.M, Peacock, A.T, Pick, M.A, Saibene, G, Sartori, R, Thomas, P.R

Journal:

Année:

1993

Langue:

english

Fichier:

PDF, 1.49 MB

english, 1993

47

Loyalty to Product Variants – A Pilot

Singh, Jaywant, Ehrenberg, Andrew, Goodhardt, Gerald

Journal:

Journal of Customer Behaviour

Année:

2004

Fichier:

PDF, 168 KB

2004

48

Seizure reporting technologies for epilepsy treatment: A review of clinical information needs and supporting technologies

Bidwell, Jonathan, Khuwatsamrit, Thanin, Askew, Brittain, Ehrenberg, Joshua Andrew, Helmers, Sandra

Journal:

Année:

2015

Langue:

english

Fichier:

PDF, 1.60 MB

english, 2015

49

SPIE Proceedings [SPIE BiOS Europe '95 - Barcelona, Spain (Tuesday 12 September 1995)] Photochemotherapy: Photodynamic Therapy and Other Modalities - Clinical status of benzoporphyrin derivative

Levy, Julia G., Chan, Agnes H., Strong, H. Andrew, Ehrenberg, Benjamin, Jori, Giulio, Moan, Johan

Année:

1996

Langue:

english

Fichier:

PDF, 380 KB

english, 1996

50

How accuracy causes confusion

Ehrenberg, Andrew

Journal:

Industrial Management & Data Systems

Année:

1977

Langue:

english

Fichier:

PDF, 204 KB

english, 1977